Biometrics And Sports
You know, it seems like to me that Biometrics is approaching almost a new application every day of sorts. Yesterday’s Posting dealt with the awful thing of human trafficking, and how Biometrics is being used to curtail this horrible crime. Well, now, in today’s Posting, Biometrics is fast approaching a newer application, and believe it or not, it has to do with sports and sporting events.
The venue has to do with the Tour De France, and here are the details of this: “SMT (SportsMEDIA Technology Corporation), the leading provider of data integration, graphics presentation and video enhancement solutions for the sports and entertainment industries, for the fifth consecutive year is providing VERSUS with its signature race technology for the Tour de France to help television viewers identify individual cyclists throughout the 21-stage, 2,200-mile competition. SMT’s technology will also allow viewers to see the cyclists’ biometrics data, revealing speed, cadence, power generated and, in some cases, a rider’s heart rate.” (SOURCE: http://www.findbiometrics.com/industry-news/i/9091/).
My Take
Of course, providing statistics of a sporting event on TV is really nothing new. For instance, during the major tennis tournaments, such as the US Open, and Wimbledon, the speed of a tennis ball, of when it is served across the court, can be seen. And, they are very fast speeds (I don’t think I can hit a ball that fast, with so much forward velocity). But, this is the first time I have come across Biometrics being used. But, once again, it is very important to make a clarification. The term Biometrics is not being used here in terms of the traditional definition of Security, such as Fingerprint Recognition, Iris Recognition, Verification/Identification, etc.
Rather, the term Biometrics is being used to describe the actual physiological and biological movements of the athlete at this biking race, in particular the heartbeat. So this is where the confusion often comes into play . . . does Biometrics imply the medical definition of it, or the Security definition of it. Of course, me being biased, tend to think it is defined in the latter.
But really, now I am starting to change my mind about it. I am seeing more and more applications using the former definition of it. And probably the best, recent example of this, is using Biometrics to gauge how a customer will react to a certain television or online ad. Fingerprint Recognition or Iris Recognition is not being measured, but rather heart rate, eye movements, etc. are being tracked and monitored. So how does one reconcile the difference between the medical and Security definitions of Biometrics???
Well, I think medical definition of it should be incorporated into the Security component. By this, the Biometrics Vendors will have even more enormous opportunities to capitalize upon untapped market segments, as well as applications. And this includes the market research opportunities as just described, as well as the major sporting events and venues.
Heck even throw in this mix Gesture Recognition, of which I have written about it before. If my view of combining these two definitions does actually come into fruition, who knows, perhaps we the American public could embrace and accept Biometrics as a whole. But, back to this Posting, it will be interesting to see in what other sporting venues Biometrics takes a hold in. Hmm, how about the martial arts??? Just a thought.