An Award Received
You know, just by human nature, we always feel good when we are complimented, and always feel negative when we are criticized when we are judged, or when we expect something to turn out well and it does not. Really, for that matter, one can even ask the question, why do always have to experience the hardships in life, just so that we can appreciate all the things which are good??? Why can’t life just all be good??? Well, this is a matter of a philosophical debate. But in my humble view, we have to experience some real setbacks in life in order to fully grasp the good which is bestowed upon us.
And I am talking about some serious hardships, not just the day to day ordeals we all face. Such is the case for businesses and organizations. Although there is much more at stake here, such as the bottom line, earnings per share, and most importantly, keeping the shareholder happy, Corporate America has to go through its hard times as well, in order to experience the great economic fortunes which can be had in good economic times. But, who knows now when that will happen, given the huge increases in the price of gas. But you know, good fortunes for small businesses in Corporate America does not always have to come down to dollars and cents. It can also come down to being recognized for a product or solution, or even for just providing great customer service. Such is the case with a Biometrics Vendor known as “Smartmatic”, recognized by Frost and Sullivan.
Here are the details: “The expertise and ability to develop a valuable, vastly accepted technology for the industry thus makes Smartmatic the worthy recipient of the 2011 Frost & Sullivan Customer Value Enhancement of the Year Award,” said Frost & Sullivan research analyst Neelima Sagar. “Enhanced security, flexibility, and time-and mission-criticality are some of the major benefits that Smartmatic provides to its end users across all verticals. The company’s underlying objective has been to offer scalable solutions for superior client value,” added Saga . . . Smartmatic’s platform, the PARmobile, collects biometric and biographic data by using a modular design and open standards-based architecture, which helps end users achieve a significantly higher degree of accuracy and reliability . . . The key factor of our success in providing superior customer value has been the combination of our agility in regard to quality, accuracy and responsiveness, with our centralized approach to logistics as well as our comprehensive insight from each of the projects we’ve been involved in, which has helped us exceed our clients’ expectations.” (SOURCE: http://www.findbiometrics.com/industry-news/i/8892/).
Final Thoughts On Today’s Posting
It should be noted that this Biometrics Vendor has a rather large worldwide dominance, and has market penetrations in the United States, South America, and even Africa and Asia. They primarily provide solutions to the government sectors in these respective nations, primarily in the way of national elections. As can be seen from the above quote, their solution combines collecting both biometric and biographical information/data, I am assuming that of the citizens whom are voting. Although the specific Biometric Technology is not mentioned, I guess one can safely assume that it is most likely Fingerprint Recognition.
Best of all, this solution even supports an open source, development architecture, of which I am a huge proponent for the Biometrics Industry. Although a few of you, the readers of this blog site, may even wonder what is so special about this award, it all comes down to one of the most fundamental marketing principles. And that is, there is nothing more powerful than a customer’s testimonial, or receiving an award based upon providing great customer service. I mean, if I were to shop online for a product, and it was jam packed with customer testimonials, I would be much more apt to buy the product from that particular website than one filled with just PPC advertisements.
From within the Biometrics Industry, and through my years of writing about it, there are many awards given out based upon the scientific merits of a particular product or solution (especially in the way of the mathematical algorithms), but there are hardly ever given any given out based upon providing good ‘ole great customer service. In my view, it’s about time that the Biometrics Industry ramps up efforts in this area, and start recognizing those Biometric Vendors which provide great customer service. It all comes down to this:
A potential client will be much more dazzled by great customer testimonials and customer service awards than accolades given out to the best algorithms. The potential client will be much more conducive to purchase from a Biometrics Vendor with the former, rather than the latter. Something to think about.