I Love Competition
You know, whether it is in the workplace or just in your daily lives, being competitive to a certain degree is healthy. It is always good to be driven to strive for the best, and to always improve ourselves. True, it is not always easy, there will be many times we will fall short of our goals. But as the saying goes, it is much better to have tried than not tried at all. And suppose you lose, or you fall short of your goals? Really, in the end, so what? Nobody is going to judge for you it, and you will not lose what you have. If anything, the top reward in the end will to be have learned where you fell short, and to apply what you have learned into the future. To me, this is what is most important. In a way, yes, winning is great, but so is losing.
A perfect example of this are my martial arts tournaments that I go to. I have done probably about 25+ or so in my years of training, and I have only won just a small handful. I end up usually coming in second place. But, I am never disappointed in myself. I always learn from my experiences, because I usually fight against people I have never met before, and I always try to observe their sparring styles, take mental note of it, and apply it to the future. That is what I love about competition. And not just here, but competition is also taking root in the Biometrics Industry.
The latest has been announced, and here are the details: “We are pleased to announce, the first Eye Movement Verification and Identification Competition. This in an official competition for BTAS 2012 (The Fifth IEEE International Conference on Biometrics: Theory, Applications and Systems) and all results will be published during that conference . . . The aim of the contest is to determine how people may be identified based on their eye movement characteristic. The organizers will provide all interested participants three datasets of eye movements' recordings in extremely simple EMD format.” (SOURCE: http://www.findbiometrics.com/industry-news/i/9519/).
My Take
Really, there is nothing new about competition in the Biometrics Industry. The only difference it is still an up coming thing, there have not been too many of them held. And of those which have been held, have focused primarily on fingerprint, facial, and iris recognition. The core of these competitions is not so much the technology involved, but rather, the extraction and matching mathematical algorithms which exist in the hardware. People always want the fastest and most robust algorithms which are out there. But, this is the first time I have seen anything about and eye movement/eye pattern recognition contest being launched like this.
After all, it is being organized and sponsored by the IEEE, so it will be of strong value and merit. But what is even best about this contest versus others from the past competitions is that the participants do not need to waste money or travel expense traveling, nor, do they need to acquire any specialized hardware. From what best I can understand, all the participants have to do is to download the requisite data sets, formulate their respective models and algorithms, and then upload back into the system again. How slick is that? Hmm, maybe future Biometrics competitions should be like this, huh? Well, whatever the results are from this breaking competition, it will make news for sure, and will probably hit the Biometrics headlines hard.
And of course, I will be there to get it all and report the results back to you. Also, I find this to be very coincidental to the posting about the new media research being created. As you may recall, it is being established for the use of conducting market research in real time, with eye movement and tracking being one of the prime Biometric tools employed. Who knows perhaps the algorithms and models which are formulated from this contest could be applied in the real world as well. Obviously, the more robust an algorithm or a model is, it is most likely able to capture the most minute details when observing how potential customers react to certain advertisements and social media stimuli.
And as much as the detail is important, so is the time required in gauging such emotion. In this business, the shortest amount of time required is the best. After all, in viral marketing, millions of dollars could be made or lost in just a matter of seconds. Hmm, maybe even in the longer term, it is these media giants which could also sponsor these Biometric competitions, huh? Just food for thought . . .